Halo Effect Concept

The Halo Effect Concept [Explained]

The halo effect is one of those psychological phenomena that we may not be aware of but that works silently to shape our perceptions and decisions every day. This cognitive bias where one positive attribute subconsciously influences other judgments may seem harmless, but it can have significant implications on how we view people, brands, and…

Burnt Toast Theory

What is the Burnt Toast Theory TikTok Explained

Understanding the burnt toast theory starts with acknowledging the unforeseen and often uncontrollable events that shape our daily lives. On TikTok, a platform ripe with viral ideas, this concept has resonated widely with users. The burnt toast theory encapsulates a philosophy of acceptance, suggesting that when things don’t go as planned—like burning your toast—it may…